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Glass packaging award: Diesel ‘Only the Brave’ and Absolut Vodka

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diesel-only-the-braveDay 3 of our look into the top 10 nominated glass packaging designs – and it’s another couple of exhilarating examples of mass-market glass products that have really caught the eye.

Firstly we explored the official Diesel ‘Only the Brave’ site to discover more about the appealing fist packaging, and were interested to read that it represented the values of ‘courage, force and conviction’ – while apparently mixing street culture with pop art. What is for sure is that a number of nominators were drawn to the elegance, and originality of the bottle – indeed, it is the only fist shaped entry in our final ten (a surprise that)…

Meanwhile, Absolut Vodka (as it stands) is actually narrowly leading the votes so far, with the clear/opaque rounded bottles – with “Much of Absolut’s fame due to its long-running advertising campaign, created by agency TBWA, based on the distinctive bottle shape”.

Coupled with that, “over the years Absolut has commissioned not only over 300 painters, but leading artists in all fields, including sculptors, glass designers, musicians and fashion designers” – to create some rather super limited edition versions of the bottle.

Vote below and have your say..


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